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Creative thinking is a process that combines creativity, rationality and empathy to meet user needs and ultimately drive business success.
Developers often wonder how exactly Creative Thinking can help them. It’s a simple answer. Before architects and other specialists are called to the table, creative thinking can help in 3 ways:
- Drive Profits
- Build a better project
- Pain free development process
It’s more cost effective to have Perception explore a site’s opportunities and best uses, before calling in more costly specialists. Our fees are typically 50% lower than theirs. What’s more, by anchoring the project with a vision right at the start, you reduce expensive redesigns, and the invisible cost of your team’s time and effort.
We’ve worked with developers small and large, and notice a growing awareness among all about the need to look at their project in a new way. Buyers and clients are smarter than ever. Good design has become something everyone looks for, and creative thinking is the fastest way to good design.
Architecture is not like a Nike shoe – you can’t make thousands of the same building and expect them to perform the same. That’s what’s so exciting about development: apply creative thinking, and you have the opportunity with every project to make something unique – to do something better than you’ve ever done before. Perception helps you figure out WHAT that better thing is.
We’re all about making your life easier. Creating consensus at the start of a project has an impact on the entire process. Project management is simpler, and things just move faster.
Perception delivers a project concept book that describes the high-level vision for every aspect of your development, from the preliminary master plan to the unit mix. Take this to your team of architects and specialists, and you’ll have a shovel in the ground in no time.